• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Pricing Gurus

  • Home
  • Our Process
  • Services
  • About
  • Experience
  • 5 Circles Research
    • 5 Circles Research
  • Blog
  • Contact

About Pricing Gurus

Pricing Gurus (a division of 5 Circles Research)

We’ve seen the good, the bad and the ugly of pricing – from major corporations to garage shop start-ups.  We take the best of what we’ve learned and apply it to your unique business application.

Mike Pritchard Mike Pritchard’s senior marketing and engineering positions at Intel, ICL and Sperry Gyroscope include running a leading industrial computing business. Mike has consulted for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear and Hewlett-Packard, as well as startups, small businesses and non-profits. Mike’s worldwide pricing experience includes online services, industrial and consumer products. He holds a BSc in Electronics from the University of Southampton (England), and an MBA from the University of Oregon. Mike’s teaching experience includes Northwest Entrepreneurs Network, Oregon Technology Business Center, Bellevue College, Western Washington University and the University of Washington.

 

 

 

Primary Sidebar

Follow us on LinkedIn Subscribe to Blog via RSS Subscribe to Blog via Email

Pricing Posts

  • Are you pricing based on cost rather than value? Why?
    At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let's explore a few reasons why value-based pricing is generally superior.
  • Dutch ovens: paying a lot more means better value
    An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also known as casseroles or cocottes) are multipurpose,
  • Methow Valley Ski Trails gets pricing right
    The Methow Valley is a remote area in Eastern Washington State. It’s a destination recreation area year-round, and even more so in the winter when the North Cascades Highway is closed making a circular drive impossible. I’ve enjoyed skiing the trails in the Methow Valley on a number of occasions, and on a recent visit
  • This survey Hertz: lack of thought
    I recently took a survey sponsored by the Hertz Corporation, intended to assess the appeal of several new approaches to services. This post discusses some of the problems I found, and why you should avoid creating your surveys like this one.
  • When More is More: taking advantage of purchaser (mis)understanding of discounts.
    Should you offer a discount to kick start sales of a new product? Or to revive sales of a forgotten product or service? Pricing Gurus recommends you hold the line and treat discounts as temporary, lest you simply lower the prices.
  • Pricing Innovations – A Tale of Two Companies
    Being innovative in pricing takes some good old-fashioned marketing work. You not only have to understand the value that you are delivering, but you also have to understand the personas that make up your customer base. Pricing Gurus has been tracking two companies that made significant innovative changes in their pricing structure: J.C. Penney and
  • Van Westendorp pricing (the Price Sensitivity Meter)
    Practitioner’s guide for those conducting their own pricing research, focusing on the Van Westendorp Price Sensitivity Meter.
  • Overview
  • Contact
  • Website problems or comments
Copyright © 2012 - 2025, Pricing Gurus, All Rights Reserved