Pricing Innovations – A Tale of Two Companies

Pricing Innovations – A Tale of Two Companies

This post, from our associate Dan DeVries of Wild Horse Strategies, covers part of the saga with as JC Penney introduced a new pricing strategy following the arrival of Ron Johnson as CEO, and contrasts what happened at JC Penney with results from changes in LinkedIn’s pricing.

 

Dan DeVries works with Pricing Gurus on projects, presentations, and classes.

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