Pricing Innovations – A Tale of Two Companies

Pricing Innovations – A Tale of Two Companies This post, from our associate Dan DeVries of Wild Horse Strategies, covers part of the saga with as JC Penney introduced a new pricing strategy following the arrival of Ron Johnson as CEO, and contrasts what happened at JC Penney with results from changes in LinkedIn’s pricing. […]

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Pricing for Services – Challenges and Rewards

Pricing for Services – Challenges and Rewards This post, from our associate Dan DeVries of Wild Horse Strategies, covers some aspects of pricing professional services.   Dan DeVries works with Pricing Gurus on projects, presentations, and classes. Follow PricingGurus and Share content

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Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design

Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design Our associated Dan DeVries finds that his engineering background gives him additional understanding as he helps his clients with marketing and pricing issues. In this post he shares some thoughts about the need to think about pricing early on.   Dan DeVries works […]

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