When More is More: taking advantage of purchaser (mis)understanding of discounts.

When More is More: taking advantage of purchaser (mis)understanding of discounts Should you offer a discount to kick start sales of a new product? Or to revive sales of a forgotten product or service? Pricing Gurus recommends you hold the line and treat discounts as temporary, lest you simply lower the prices. But that’s the […]

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Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design

Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design Our associated Dan DeVries finds that his engineering background gives him additional understanding as he helps his clients with marketing and pricing issues. In this post he shares some thoughts about the need to think about pricing early on.   Dan DeVries works […]

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Changing Prices is Never Easy – Just Ask JC Penney

After seeing JC Penney’s Q1 2012 same store revenues drop 18.9% YOY with a quarterly loss of $163M, we’re guessing that Ron Johnson doesn’t think pricing is as easy as he said in an interview Jan 30

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