When More is More: taking advantage of purchaser (mis)understanding of discounts.

When More is More: taking advantage of purchaser (mis)understanding of discounts Should you offer a discount to kick start sales of a new product? Or to revive sales of a forgotten product or service? Pricing Gurus recommends you hold the line and treat discounts as temporary, lest you simply lower the prices. But that’s the […]

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Pricing Innovations – A Tale of Two Companies

Pricing Innovations – A Tale of Two Companies This post, from our associate Dan DeVries of Wild Horse Strategies, covers part of the saga with as JC Penney introduced a new pricing strategy following the arrival of Ron Johnson as CEO, and contrasts what happened at JC Penney with results from changes in LinkedIn’s pricing. […]

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Pricing for Services – Challenges and Rewards

Pricing for Services – Challenges and Rewards This post, from our associate Dan DeVries of Wild Horse Strategies, covers some aspects of pricing professional services.   Dan DeVries works with Pricing Gurus on projects, presentations, and classes. Follow PricingGurus and Share content

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Pricing to Beat the Low Cost Competitor Doesn’t Work

Pricing to Beat the Low Price Competitor Doesn’t Work You need to offer value that they don’t have There is a great article on the HBR Blog Network titled “Best Buy Can’t Match Amazon’s Prices, and Shouldn’t Try.”  The blog describes Best Buy’s attempts to stay in business by offering to match Amazon’s pricing on everything.  […]

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Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design

Engineering Lessons Learned – Top Reasons to Integrate Pricing with Product Design Our associated Dan DeVries finds that his engineering background gives him additional understanding as he helps his clients with marketing and pricing issues. In this post he shares some thoughts about the need to think about pricing early on.   Dan DeVries works […]

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Changing Prices is Never Easy – Just Ask JC Penney

After seeing JC Penney’s Q1 2012 same store revenues drop 18.9% YOY with a quarterly loss of $163M, we’re guessing that Ron Johnson doesn’t think pricing is as easy as he said in an interview Jan 30

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